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Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention by Thorsten Hennig-Thurau,Ursula Hansen

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

by Thorsten Hennig-Thurau,Ursula Hansen


ISBN 13: 9783540669425

Format: Illustrated (484 pages)
Publisher: Springer
Published: 24 Jan 2000

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New : $63.75  
New : $63.75